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Ray-Ban and MySpace Prepare Band Contest

June 5, 2007

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Ray-Ban is now joining forces with MySpace to deliver an emerging band contest, Digital Music News reports.

The effort, slated to begin June 15th, will feature a customized Ray-Ban profile page that solicits material from up-and-coming acts.  Also involved in the project is LA-based Music Interactive, which recently crafted promotional concepts for Hyundai and Dodge.  As part of the Ray-Ban initiative, entrants will compete for a chance to perform at the Rolling Stone 40th Anniversary party in Vegas and the Ray-Ban party at South-by-Southwest.

Ray-Ban will also offer downloads from Tokyo Police Club and Mando Diao, as well as an as-yet-unnamed artist in August. Fans must view a Ray-Ban promotional video prior to receiving the downloads from established artists, according to pre-release details.

For Ray-Ban, the MySpace collaboration taps a highly-engaged audience, one that loves music and remains receptive to new material. For MySpace, the collaboration brings more music-related excitement to the destination, and adds to ongoing momentum in the area.

Bands already regard MySpace as a critical destination for aggregating and connecting with fans, and millions have profiles.  MySpace has capitalized on that energy with a number of new initiatives, including a series of secret shows.  The destination can also be a powder keg for fresh artists and songs, though major Universal Music remains unenthusiastic about aspects of the viral electricity.

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84 comments

  1. Justice Fingers are launching their debut cd in the Summer of 2007.
    This new line up includes former SPARKS drummer, Harley Feinstein, with two Englishmen, guitarist Rob Anthony and Bass/ vocalist James Staton, who moved to California after working together on a music project in the UK.

    One of their singles “Psyched” has been getting loads of attention on their my space page – see above 🙂


  2. Justice Fingers are launching their debut cd in the Summer of 2007.
    This new line up includes former SPARKS drummer, Harley Feinstein, with two Englishmen, guitarist Rob Anthony and Bass/ vocalist James Staton, who moved to California after working together on a music project in the UK.

    http://www.myspace.com-justicefingers

    One of their singles “Psyched” has been getting loads of attention on their my space page – see above


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