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McCartney goes digital

May 15, 2007

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Apple has announced that thirteen-time Grammy award winner Paul McCartney’s new album, “Memory Almost Full” is available for digital pre-order exclusively on the iTunes Store. iTunes customers pre-ordering the 13 track album in the US will receive the “Dance Tonight” music video when the album is delivered and the single “Ever Present Past”, immediately upon pre-ordering the new album.

“Paul McCartney is one of the greatest musicians of all time, and we’re extremely excited to offer his first digitally distributed album on iTunes,” said Steve Jobs, Apple’s CEO.

“’Memory Almost Full’ is a very personal album for me, and I’m thrilled to let fans experience it in a whole new way,” said Paul McCartney. “There’s no better time to make this music available through iTunes.”

“Memory Almost Full”, McCartney’s latest solo album, will be publicly available for purchase on June 5th, 2007 and represents the first global release by Hear Music, the newly formed record label from Starbucks Entertainment and Concord Music Group. iTunes customers in the US participating in the pre-sale will receive a free download of the music video for the album’s opening track “Dance Tonight” which stars Natalie Portman and was directed by acclaimed director Michel Gondry. Outside North America, iTunes customers who pre-order the album will get an exclusive acoustic version of the single “Dance Tonight”.

Paul McCartney’s full catalog of 25 solo albums is being prepared by EMI Music for a comprehensive re-launch, including new digital campaigns as well as physical re-releases. For the very first time, McCartney and Wings albums will be made available across all digital platforms later this month.

McCartney’s EMI catalog stretches from his first solo album “McCartney” through his releases with Wings to his latest critically-acclaimed studio album “Chaos And Creation In The Backyard.” Within these albums lies a breathtaking list of singles including ‘Band On The Run,’ ‘My Love,’ ‘Let ‘Em In,’ and ‘Jet.’

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