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Sandisk introduces Sansa Shaker MP3 Player

April 18, 2007

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SanDisk, the second largest seller of MP3 players in the United States, announced the new Sansa Shaker MP3 player designed for kids and families. A fun and unique music player, the Sansa Shaker features many ways to enjoy and share songs, including two headphone jacks, a built-in speaker to listen without ear buds, and the ability to play SD cards loaded with your favorite music.

Although its main target is children above the age of 8, any kid will feel attracted to this pink or blue, 2.5-inch tall MP3 player designed for stubby fingers and curious ears with its fun shaker feature to skip songs (just shake the player to skip to the next song). The device also skips songs in the navigation circular band. There is another circular band for volume.

The $40 device comes equipped with a USB cable, a 512MB SD Card, lanyard, five pre-loaded songs and a colorful array of stickers so kids can customize their device. Rounding out the specs is a 15 hour battery life from one AAA battery.

“Sansa Shaker brings a fresh approach to sharing and enjoying digital music, at a price that’s affordable for everyone in the family,” said Keith Washo, SanDisk retail product marketing manager. “This is part of SanDisk’s continuing strategy of introducing MP3 players for every lifestyle, with a wide range of features and price points.”

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