Musicbrigade and RTL Launch Germany’s Largest Online Music StoreFebruary 9, 2007
RTL.de and Musicbrigade have announced details of the launch of Germany’s most extensive online digital music service to date, offering 1.5 million audio files alongside more than 20,000 music videos for both download and streaming.
In addition this new joint platform will feature extensive editorial coverage on a wide range of music topics as well as a number of community tools and initiatives that will promote interaction among like-minded music fans. The co-branded service will be available online at musicbrigade.rtl.de and musicbrigade.de from Wednesday February 7th, 2007.
Musicbrigade was founded in 1999 in Sweden as a specialist in legal online music video streaming. Musicbrigade now has access to one of the world’s largest music video archives containing more than 71,000 titles and a large percentage of its audio and video files are also available as paid-for downloads. The Musicbrigade service is currently available in seventeen European countries including Germany where RTL interactive is now a key partner of the Swedish company.
Tom Sonntag, director of the online portal at RTL interactive said, “More and more music lovers are expressing a preference for a platform where they can legally download their favorite songs in both audio and video format. We can now provide this service in cooperation with Musicbrigade and we are certain that our concept will prove itself very popular in Germany just as it has in other European countries.”
Johan Englund, CEO of Musicbrigade “We are delighted that RTL interactive have chosen Musicbrigade as its online music partner. They are a forward thinking and visionary leader in the German media landscape and have already developed an ambitious online offering that will now be enriched and augmented by Musicbrigade’s extensive range of video and audio content.”
The launch of this joint service by RTL interactive and Musicbrigade will be accompanied by an extensive TV and online advertising campaign.