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EMI strikes digital video deal with Yahoo

December 12, 2006

 

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EMI Music has now licensed its video catalog to Yahoo Music for use within Europe.

Yahoo Music will deliver the videos on-demand and free-of-charge, part of a larger approach that relies on targeted advertising. The video play also offers customized preferences and recommendation aspects.

The EMI catalog includes artists Norah Jones, Coldplay, Gorillaz, Corinne Bailey Rae, KT Tunstall, and Robbie Williams.

“As the digital music market grows, we must continue to look for new ways to offer consumers the opportunity to enjoy our artists’ content,” said Jean-Francois Cecillon, chairman and CEO of EMI Music Continental Europe.

Internet-based video is an exploding format, driven by a steady spread in broadband connectivity. So far, most of the surge has been focused on YouTube, thanks to a well-crafted, user-generated approach. That has attracted a swarm of visitors and a $1.65 billion buyout from Google, though the destination is currently consumed with various rights holder negotiations.

Other major labels have crafted amicable agreements, though EMI has remained on the sidelines, a wait-and-see strategy that shrewdly keeps options open.

Meanwhile, deals like the recent Yahoo Music tie-up are comparatively straightforward, and easy wins for both sides. The deal was announced Tuesday.

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