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Ringtones in MTV’s Video Music Awards

September 1, 2006

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MTV’s Video Music Awards have a new category this year. For the first time ever the “Ringtone of the Year” will be awarded. Nominees are The Black Eyed Peas for “My Humps,” Bubba Sparxx for “Ms. New Booty”, Fort Minor for “Where’d You Go”, Nelly for “Grillz” and Kanye West for “Golddigger”; the top-selling ringtones of 2006 in the United States.

Questioned about the inclusion of a sound-only category in a videos award show, senior producer for wireless at MTV, Michael Scogin, insisted it makes sense: “Ringtones are a big part of the music industry now,” Scogin says. “Artists sell hundreds of thousands of ringtones before they release a video, single or CD, so we’d be missing out if we didn’t have it in there.”

Scogin also believes the industry will shift from ringtones to watchtones, a ringtone that also features video, a format already gaining popularity.

Source: NY Post

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